Pretoria: APO Group (www.APO-opa.com), the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world's largest international airlines, as its public relations partner of record for Africa with immediate effect.
According to African Press Organization, the partnership will see them providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. This collaboration is aimed at reinforcing Emirates' visibility in the region and ensuring consistent, insight-led communications that support the airline's brand and commercial objectives.
By utilizing APO Group's extensive network and expertise across the continent, Emirates plans to enhance its connection with pan-African audiences, local media, and industry partners. The appointment signifies Emirates' ongoing investment in the continent and its commitment to maintaining a robust communications presence. This partnership also aligns with APO Group's mission to pioneer the future of communication and be a channel for Africa’s voices.