Two ministers of state visit the tire company Sap Olympic, victim of unfair competition

Ouagadougou: The Minister of State, Minister in charge of Communication and Culture, Jean Emmanuel Ouédraogo and the Minister of State in charge of National Defense, Kassoum Coulibaly, visited this Saturday, at the Société Africaine de Pneumatiques (Sap Olympic) based in Bobo-Dioulasso to get acquainted with the reality of the company. The objective of this visit, according to the general director of Sap Olympic, Adama Sanou, is to present the company to the Transition authorities and raise the idea of a partnership with the Burkinabè army in the fight for the reconquest of the territory. national. The company manager recalled that Sap Olympic is nowadays the victim of unfair competition in the marketing of products. Minister Ouédraogo suggested that he focus on digital communication as a 'first weapon' in order to counter this competition, because he said, 'today communication is digital, it is visual, it is aesthetic. If you don't win the battle of communication, no matter how good your products are, you won't have enough customers. On this occasion, Sap Olympic workers presented a check for two million West African francs to the ministers for their contribution to the peace effort. Source: Burkina Information Agency